Writing great content is a choice. You can choose to put in the time and work required to create great content and build a prosperous brand. Or you can choose to take the easy path and write poor content – a path that ultimately will get you nowhere. It will only result in a waste of time, energy and resources.The path for content marketers is clear. In order to boost SEO rankings, gain traffic and/or leads, you need to have great content on your blog or website.If you write original content, search engines will help your site get more exposure. For instance, Google has made it plain that they...
The general rule of thumb in the Internet world is that at least one image should be used to complement every blog post you create. There are several benefits to doing this, with the most important being to capture the attention of many more readers by giving your words a boost with a little visual appeal.However, this doesn’t mean just importing the first image you come across. It must first, make sense and correlate with what the post is about and second, not infringe on any copyright laws. There can be consequences that go along with this that you won’t want to personally come across. The easiest...
As the VP of Customer Success at Unbounce, Ryan Engley has spent the last five years building a team and culture dedicated to creating successful customers.I had the pleasure of talking with Ryan about the roles and goals of customer success at Unbounce, how a customer-driven company can use metrics to stay accountable, and how to encourage career development in customer-facing teams. Below is an abridged version of our chat.What is customer success?At the Customer Success Summit, your colleague Lou Sturm shared a poll that was conducted among the audience; most attendees said they’d been part...
You know it when you see it.From the opening words to the very last sentence, you can’t stop reading it. It effortlessly pulls you down the page. It intrigues you. It tells a great story. It makes you feel good.When you’ve devoured the final word, you bookmark it and share it with your friends. Turns out, you’re not the only one who loved it either. At the bottom of the post, you see hundreds of comments. Thousands of social shares.All from people praising the writer. All from readers begging for more.Welcome to the world of remarkable content.You’ve seen awesome writing like this, right? Work...
Do you want to learn how to design your very first website? Perhaps you’ve designed a few and now you’d like to turn your skills into a career? This article is here to point you in the right direction.One article can’t cover everything you need to know of course; the skills, tools, and technologies you’ll need to become a reasonably proficient designer, will take months to learn and years to master. Sorry, no. There really isn’t a faster way. But constant learning and development are one of the most enjoyable aspects of this job.For the designers among us: have you ever told someone “I design...
We’ve written about creativity a few times on the Buffer blog, but it’s hard to keep track of everything we learn about it. One day I’m adjusting the temperature in my workspace, and the next I’m trying to put off creative work until I’m tired.If you’re in the same boat, and you find it’s difficult to remember what will improve your creativity and when you should do your most creative work, hopefully this list will help you get it all straight.1. YOUR BRAIN DOES BETTER CREATIVE WORK WHEN YOU’RE TIREDUnlike solving an analytic problem, creative insights come from letting our minds wander along...
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